Patrick Siegfried

Knowledge Transfer in Service Research

Service Engineering in Startup Companies

• Broschiertes Buch

Produktbeschreibung

Due to the influence of economic changes, young SMEs which are at the corporate identification stage of development must pay particular attention to general conditions such as the micro and macro environment. These often difficult starting points and problem situations make adjustment processes essential as there is freedom to act and the pursued strategies need to be reconsidered. Priority for all young SMEs is stable, sustainable and healthy growth. Therefore, it is a key management task to deal with the definition, planning, and implementation of strategies. The objective of this thesis was to generate practical knowledge for young SMEs in the area of strategic corporate planning and service engineering and establish a workable and applicable phase approach for management. The research results were systematized and evaluated to an action plan for a solution of the problem. The applications of the different instruments have been evaluated for their practicability using primary research in 17 multiple case studies over a two-year period. The evaluations of these case studies highlight the applicability of instruments in young SMEs. Based on these results, consequences were derived and future strategic challenges were pointed out.

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Produktdetails

• Verlag: Eul, Josef, Verlag GmbH / Josef Eul Verlag GmbH
• Seitenzahl: 168
• Erscheinungstermin: 28. Juli 2014
• Englisch
• Abmessung: 210mm x 148mm x 11mm
• Gewicht: 253g
• ISBN-13: 9783844103359
• ISBN-10: 384410335X
• Artikelnr.: 41195162

Autorenporträt

Patrick Siegfried, geboren 1967 in Kassel, studierte Betriebswirtschaftslehre an der DHBW Mannheim mit Abschluss als Diplom-Betriebswirt und an der University of Bradford/UK mit Abschluss als MBA Master of Business Administration. Er promovierte zum Dr. oec. an der Wirtschaftsuniversität Breslau/PL und zum Dr. phil. an der University of Kaposvár/HU. Von 2012¿2015 arbeitete er als Professurvertreter für Handelsmanagement an der Hochschule Offenburg und Professurvertreter für Internationales Management an der Hochschule Mannheim. Seit 2014 ist er als Professor für Handelsmanagement an der EBC Hochschule Düsseldorf tätig.

Inhaltsangabe

1 Starting point of the study 2 The literature review in the form of an
analysis of secondary studies 2.1 The services sector as an industry of the
future 2.2 Service research studies 2.3 Studies on strategic corporate
planning in SMEs 2.4 Studies on determinants of success in SMEs 2.5 Results
obtained from the literature/study analysis 3 The explorative expert survey
in young SMEs 3.1 The investigation procedure 3.2 Results for the
quantitative analysis of the explorative expert survey 3.3 Results for the
qualitative analysis of the explorative expert survey 3.4 Answering the
research questions 3.5 Case comparisons of the empirical study 4
Formulation of hypotheses and objectives 4.1 Hypotheses for the present
thesis 4.2 Objectives of the dissertation 5 Material and Method of the
service engineering concept in young SMEs 5.1 Basics of the case study
research 5.2 The implementation of the service engineering in the staff of
young SMEs 5.3 The realization and implementation of service engineering in
young SMEs taking as an example a research project of the Baden-Württemberg
Foundation gGmbH 5.4 Structure of knowledge management for the support of
service engineering in young SMEs 5.5 Application problems encountered with
the realization and implementation of service engineering in SMEs 6
Conclusion and new research findings of SE 6.1 Development of a theoretical
model of "service engineering" for the case study 6.2 Expected project
results and benefits for SMEs 6.3 Applicability and reflection of research
results by the SMEs 7 Summary and Implications for science and practice