Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
Preface 1. The Origins of Modern Business Strategy Thinking 2. There's No Such Thing as a Bad Industry 3. Why Are We in Business? 4. The Search for the Holy Grail of Business: Long-Term Profitable Growth 5. Do You Know What Your Strategy Is? 6. Getting Strategy Right 7. Creating Strong Brands 8. Brand Builders and Killers 9. What Makes Products Meaningfully Different? 10. Where Do Great Ideas Come From? 11. Strategies to Break Away from the Pack 12. Hitting the Bull's-Eye Notes Index
Preface 1. The Origins of Modern Business Strategy Thinking 2. There's No Such Thing as a Bad Industry 3. Why Are We in Business? 4. The Search for the Holy Grail of Business: Long-Term Profitable Growth 5. Do You Know What Your Strategy Is? 6. Getting Strategy Right 7. Creating Strong Brands 8. Brand Builders and Killers 9. What Makes Products Meaningfully Different? 10. Where Do Great Ideas Come From? 11. Strategies to Break Away from the Pack 12. Hitting the Bull's-Eye Notes Index
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