In this expanded and updated edition, Donald Green and Alan Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to ""relational organizing"".
In this expanded and updated edition, Donald Green and Alan Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to ""relational organizing"".
Donald P. Green is a J.W. Burgess Professor of Political Science at Columbia University, where he has taught since 2011. Prior to that, he taught at Yale University, where he directed Yale's Institution for Social and Policy Studies. An expert on elections and campaign finance, he has written widely on public opinion, political behavior, and experimental research methods.Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).
Inhaltsangabe
Contents: Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A. Meta-Analysis of Door-to-Door Canvassing Experiments B. Meta-Analysis of Direct Mail Experiments C. Meta-Analysis of Phone-Call Experiments Notes Index
Contents: Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A. Meta-Analysis of Door-to-Door Canvassing Experiments B. Meta-Analysis of Direct Mail Experiments C. Meta-Analysis of Phone-Call Experiments Notes Index
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