Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum.
Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum.
Donald P. Green is J.W. Burgess Professor of Political Science at Columbia University. Alan S. Gerber is Sterling Professor of Political Science at Yale University and Director of the Institution for Social and Policy Studies. Both authors are pioneers in the experimental study of voter turnout and have written widely on public opinion and elections.
Inhaltsangabe
Contents: Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A. Meta-Analysis of Door-to-Door Canvassing Experiments B. Meta-Analysis of Direct Mail Experiments C. Meta-Analysis of Phone-Call Experiments Notes Index
Contents: Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A. Meta-Analysis of Door-to-Door Canvassing Experiments B. Meta-Analysis of Direct Mail Experiments C. Meta-Analysis of Phone-Call Experiments Notes Index
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