John E. Gamble, Thompson, Arthur A., Jr., Margaret A. Peteraf
Essentials of Strategic Management: The Quest for Competitive Advantage
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John E. Gamble, Thompson, Arthur A., Jr., Margaret A. Peteraf
Essentials of Strategic Management: The Quest for Competitive Advantage
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Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and examples. This text mirrors both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
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Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and examples. This text mirrors both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
Produktdetails
- Produktdetails
- Verlag: McGraw-Hill Education
- 5 ed
- Seitenzahl: 496
- Erscheinungstermin: 1. Januar 2016
- Englisch
- Abmessung: 254mm x 202mm x 17mm
- Gewicht: 758g
- ISBN-13: 9781259546983
- ISBN-10: 1259546985
- Artikelnr.: 49091517
- Verlag: McGraw-Hill Education
- 5 ed
- Seitenzahl: 496
- Erscheinungstermin: 1. Januar 2016
- Englisch
- Abmessung: 254mm x 202mm x 17mm
- Gewicht: 758g
- ISBN-13: 9781259546983
- ISBN-10: 1259546985
- Artikelnr.: 49091517
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company's External Environment
Chapter 4 Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of
Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After
a Near-Death Experience?
Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's
Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its
Continuing Decline?
Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive
Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global
Agricultural Sector
Case 9: PepsiCo's Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating
Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company's External Environment
Chapter 4 Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of
Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After
a Near-Death Experience?
Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's
Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its
Continuing Decline?
Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive
Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global
Agricultural Sector
Case 9: PepsiCo's Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating
Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company's External Environment
Chapter 4 Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of
Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After
a Near-Death Experience?
Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's
Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its
Continuing Decline?
Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive
Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global
Agricultural Sector
Case 9: PepsiCo's Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating
Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company's External Environment
Chapter 4 Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of
Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After
a Near-Death Experience?
Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's
Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its
Continuing Decline?
Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive
Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global
Agricultural Sector
Case 9: PepsiCo's Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating
Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility