Mai Nguyen-Phuong-Mai (The Netherlands Hogeschool van Amsterdam)

Cross-Cultural Management

With Insights from Brain Science

• Broschiertes Buch

Produktbeschreibung

Cross-cultural Management explores a range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides in-depth information on how cultures, demographics, and beliefs influence the way business is conducted.

Produktdetails

• Routledge International Business Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 338
• Erscheinungstermin: 11. September 2019
• Englisch
• Abmessung: 254mm x 177mm x 30mm
• Gewicht: 694g
• ISBN-13: 9781138304666
• ISBN-10: 1138304662
• Artikelnr.: 57782825

Autorenporträt

Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between.

Inhaltsangabe

1. Globalization: Evolutionary Roots and Contemporary Version
2. The Driving Forces of Diversity
3. The Tree of Culture: Evolutionary And Practical
4. The Dynamics of Culture
5. Fear-Free Cross-Cultural Management
6. Think Global, Plan Local, Act Individual
7. Change Management: Creating Culture and Evolving Yourself
8. Bias Management
9. Diversity Management
10. Cross-Cultural Motivation
11. Cross-Cultural Leadership
12. Cross-Cultural Business Communication
13. Cross-Cultural Negotiation
14. Cross-Cultural Marketing