Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.
Inhaltsangabe
Section - 01: It's an Amazon world;
Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;
Section - 03: Pandemic pivots - How COVID upended the retail industry;
Section - 04: Amazon's pandemic power grab;
Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper;
Section - 06: Retail apocalypse or rebirth?;
Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing;
Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else;
Section - 09: Supermarkets - A brave new era;
Section - 10: A private label juggernaut - Here comes the squeeze;
Section - 11: Technology and frictionless retail;
Section - 12: AI and voice - The new retail frontier;
Section - 13: Store of the future - How digital automation will enrich the customer experience;
Section - 14: Redefining the store - Shifting from transactional to experiential;
Section - 15: Retail fulfilment - Winning the customer over the final mile;
Section - 16: The last-mile infrastructure;
Section - 17: Conclusion - Peak Amazon?
Section 01: It's an Amazon world; Section 02: Why Amazon is not your average retailer Introduction to retail strategy; Section 03: Pandemic pivots How COVID upended the retail industry; Section 04: Amazon's pandemic power grab; Section 05: The Prime ecosystem Redefining loyalty for today's modern shopper; Section 06: Retail apocalypse or rebirth?; Section 07: End of pure play e commerce Amazon's transition to bricks and mortar retailing; Section 08: Amazon's grocery ambitions Create a platform to sell you everything else; Section 09: Supermarkets A brave new era; Section 10: A private label juggernaut Here comes the squeeze; Section 11: Technology and frictionless retail; Section 12: AI and voice The new retail frontier; Section 13: Store of the future How digital automation will enrich the customer experience; Section 14: Redefining the store Shifting from transactional to experiential; Section 15: Retail fulfilment Winning the customer over the final mile; Section 16: The last mile infrastructure; Section 17: Conclusion Peak Amazon?
Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;
Section - 03: Pandemic pivots - How COVID upended the retail industry;
Section - 04: Amazon's pandemic power grab;
Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper;
Section - 06: Retail apocalypse or rebirth?;
Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing;
Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else;
Section - 09: Supermarkets - A brave new era;
Section - 10: A private label juggernaut - Here comes the squeeze;
Section - 11: Technology and frictionless retail;
Section - 12: AI and voice - The new retail frontier;
Section - 13: Store of the future - How digital automation will enrich the customer experience;
Section - 14: Redefining the store - Shifting from transactional to experiential;
Section - 15: Retail fulfilment - Winning the customer over the final mile;
Section - 16: The last-mile infrastructure;
Section - 17: Conclusion - Peak Amazon?
Section 01: It's an Amazon world; Section 02: Why Amazon is not your average retailer Introduction to retail strategy; Section 03: Pandemic pivots How COVID upended the retail industry; Section 04: Amazon's pandemic power grab; Section 05: The Prime ecosystem Redefining loyalty for today's modern shopper; Section 06: Retail apocalypse or rebirth?; Section 07: End of pure play e commerce Amazon's transition to bricks and mortar retailing; Section 08: Amazon's grocery ambitions Create a platform to sell you everything else; Section 09: Supermarkets A brave new era; Section 10: A private label juggernaut Here comes the squeeze; Section 11: Technology and frictionless retail; Section 12: AI and voice The new retail frontier; Section 13: Store of the future How digital automation will enrich the customer experience; Section 14: Redefining the store Shifting from transactional to experiential; Section 15: Retail fulfilment Winning the customer over the final mile; Section 16: The last mile infrastructure; Section 17: Conclusion Peak Amazon?
Rezensionen
"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon." Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G
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