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Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.

Produktbeschreibung
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
  • Produktdetails
  • Verlag: Kogan Page Ltd
  • 1st ed.
  • Erscheinungstermin: 3. September 2016
  • Englisch
  • Abmessung: 231mm x 154mm x 17mm
  • Gewicht: 342g
  • ISBN-13: 9780749475079
  • ISBN-10: 0749475072
  • Artikelnr.: 44030028
Autorenporträt
Grant Leboff
Inhaltsangabe
Chapter
00: Prologue: Are You Suffering from Pike Syndrome?; Chapter
01: Why Embracing the Social Web is Vital; Chapter
02: How the Sales Role Changes in a Digital Environment; Chapter
03: Preparing To Go Online; Chapter
04: The Lead Generation Model in a Digital World; Chapter
05: Measuring the New Digital Sales Funnel; Chapter
06: Creating Value
The How and Why of Content; Chapter
07: The Journey from Engagement to Opportunity; Chapter
08: Getting Noticed; Chapter
09: Tools and Platforms; Chapter
10: Epilogue: The Need for Sales and Marketing to Work Together