Daniel Rowles

Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

• Broschiertes Buch

Produktbeschreibung

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13797
• 3. Aufl.
• Erscheinungstermin: 3. Januar 2022
• Englisch
• Abmessung: 230mm x 154mm x 19mm
• Gewicht: 353g
• ISBN-13: 9781398603189
• ISBN-10: 139860318X
• Artikelnr.: 61958254

Autorenporträt

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page

Inhaltsangabe

• • Chapter - 00: Introduction;
• Section - PART ONE: Digital branding in perspective;
• • Chapter - 01: What digital branding really means;
• Section - 02: Focusing on value;
• Section - 03: Considering the user journey;
• Section - 04: Objectives and authenticity;
• Section - PART TWO: The digital toolkit;
• Section - 05: Social media;
• Section - 06: Search;
• Section - 07: Mobile;
• Section - 08: Online advertising;
• Section - 09: Email marketing;
• Section - 10: CRM and marketing automation;
• Section - 11: From integration to transmedia campaigns;
• Section - PART THREE: Digital brand strategy and measurement;
• Section - 12: Measuring digital branding;
• Section - 13: Primaries and indicators;
• Section - 14: The role of analytics;
• Section - 15: Bridging the gaps;
• Section - 16: The importance of asking questions;
• Section - 17: Conclusion;

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Chapter
00: Introduction; Section
PART ONE: Digital branding in perspective; Chapter
01: What digital branding really means; Section
02: Focusing on value; Section
03: Considering the user journey; Section
04: Objectives and authenticity; Section
PART TWO: The digital toolkit; Section
05: Social media; Section
06: Search; Section
07: Mobile; Section
08: Online advertising; Section
09: Email marketing; Section
10: CRM and marketing automation; Section
11: From integration to transmedia campaigns; Section
PART THREE: Digital brand strategy and measurement; Section
12: Measuring digital branding; Section
13: Primaries and indicators; Section
14: The role of analytics; Section
15: Bridging the gaps; Section
16: The importance of asking questions; Section
17: Conclusion;

Rezensionen

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." Gemma Butler, Marketing Director, Chartered Institute of Marketing