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  • Format: PDF


A cliche it may be but we are living in ever more turbulent times.Business decision-making has become more challenging andunpredictable than ever: we see unforeseen and often cataclysmicchanges in consumer demand, both at home and in export markets;customers continue to demand more, more quickly and for less; newlaws and regulations abound; competitors steal loyal customers;and, increasingly, the advice that once could be found from a'Small Business Adviser' has been replaced by a call centre. Handin hand with these challenges, the risks associated with expansion,or a new strategy, have grown…mehr

Produktbeschreibung
A cliche it may be but we are living in ever more turbulent times.Business decision-making has become more challenging andunpredictable than ever: we see unforeseen and often cataclysmicchanges in consumer demand, both at home and in export markets;customers continue to demand more, more quickly and for less; newlaws and regulations abound; competitors steal loyal customers;and, increasingly, the advice that once could be found from a'Small Business Adviser' has been replaced by a call centre. Handin hand with these challenges, the risks associated with expansion,or a new strategy, have grown significantly. In the context of asmall business, where a manager has not necessarily had the breadthof experience of someone in a larger organization or formalmanagement learning, they can seem extremely daunting. This bookaddresses the issues confronting managers/owners of SMEs byproviding practical, jargon-free advice on which a SME can create asound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director ormanager who has little time to read * Can be used as a continuous read or a source of ides for dealingwith the day-to-day problems of running and growing a smallbusiness * Based on the practical experience of the authors with examplestaken from consulting practice

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 316
  • Erscheinungstermin: 23.10.2003
  • Englisch
  • ISBN-13: 9780470868409
  • Artikelnr.: 37299957
Autorenporträt
Peter Wilson worked in manufacturing and retail managementthen joined the teaching faculty of the London Business School. Hefounded The Enterprise Partnership in 1983 to offer managementdevelopment and consultancy services to SMEs. He has previouslywritten books for the small business market. Sue Bates worked in advertising and was marketingdirector for an International cosmetics company before joiningLondon Business School. She is a management psychologist andlectures and consults in organizational development for SMEs,communications, management processes and leadershipdevelopment.
Inhaltsangabe
Foreword.
Preface.
1. Managing Business Growth.
2. Making Sense of Strategy.
3. Marketing for Profit.
4. Developing an Organization that Delivers the Strategy.
5. Getting Performance from People.
6. Leading the Team.
7. Culture, Creativity and Change.
8. Managing Business Performance through Financial Analysis.
9. Management Information Systems and Financial Controls.
10. Planning for the Future.
11. Hazards on the Path to Growth.
Appendices.
Example of a Strategic Business Plan.
Example of a Job Specification.
References.
Index.
Rezensionen
"...this guide provides practical advice in creating a sound platform from which to prosper. It's uncomplicated...jargon-free...in handy bite-sized chunks..." (Startups.co.uk, 23 July 2003)
"...the authors do a good job of drawing together material on the many management issues..." (Financial Times, 18 September 2003)