Doing Digital: The Guide to Digital for Non-Technical Leaders - Sen, Ved
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Every business is a digital business and understanding digital is probably the most critical skill of the decade. This book gives both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

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Produktbeschreibung
Every business is a digital business and understanding digital is probably the most critical skill of the decade. This book gives both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.
Autorenporträt
Ved Sen has been working on the business adoption of emerging technologies for most of his working life, from web technologies in the mid 90s, to IPTV, Mobile, the Internet of Things, Blockchain, and AI. Along the way he has worked with start-ups and large organizations across a range of industries, on digital initiatives. Ved moved to the UK in 2003 and lives just outside London. He leads Innovation for Tata Consultancy Services in the UK & Ireland and spends his days focusing on emergent problems and opportunities.