Rajat Paharia

Gebundenes Buch

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Beschreibung

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

Autor

Rajat Paharia created the gamification industryin 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 304
• Erscheinungstermin: 18. Juni 2013
• Englisch
• Abmessung: 236mm x 154mm x 30mm
• Gewicht: 526g
• ISBN-13: 9780071813372
• ISBN-10: 0071813373
• Artikelnr.: 37042490