Suzanne Ginsburg

Designing the iPhone User Experience (eBook, PDF)

A User-Centered Approach to Sketching and Prototyping iPhone Apps

• Format: PDF

Produktbeschreibung

Successful iPhone developers create apps that are a pleasure to use: intuitive, easy, powerful, and, above all, useful. This requires far more than programming chops. Developers must have a clear understanding of user needs, as well as deft planning, visualization, and usability-testing skills. Leading user-experience expert Suzanne Ginsburg brings together all the skills and insights you need to build the ultimate iPhone user experience.

In Designing the iPhone User Experience, Ginsburg shows you how to gain a deep understanding of your users, translate user needs into design solutions, and evaluate your designs through usability testing. Topics covered in the book include

• Overview of the iPhone hardware and iOS application styles
• Step-by-step advice on how to conduct upfront user and competitive research
• Tips for brainstorming, sketching, and prototyping app concepts
• Best practices for refining your app's user interface and visual design
• Effective branding and advertising within your app
• How to localize your app and make it accessible with iPhone's screen reading software

This book also includes thirteen case studies-interviews with top-named iPhone designers and developers, providing you with first-hand insights into the thought processes behind their apps. The case studies give you a behind-the-scenes glimpse at what design teams went through to perfect their apps.

Whether you've been developing for the iPhone since the first SDK released, or you're jumping in to develop iPad applications, Designing the iPhone User Experience is an indispensable resource for learning what it takes to create a really great user experience on the iPhone and iPad.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 336
• Erscheinungstermin: 12. August 2010
• Englisch
• ISBN-13: 9780321699572
• Artikelnr.: 56955319

Autorenporträt

Suzanne Ginsburg is a user experience consultant based in San Francisco, California. She helps companies conceptualize and design software. She works with many different kinds of organizations, from established technology companies to small iPhone startups.

One of her favorite aspects of user experience design is exploratory user research which helps uncovers users' unmet needs and inspires innovation. She has conducted exploratory research for online communities, home networking software, and several iPhone apps. Sketching and prototyping also play a big role in her design process. Suzanne is constantly exploring new approaches and evolving her prototyping tool kit.

Suzanne is most passionate about products that connect people, such as messaging and social media. These projects often involve cross-platform design which looks at the user experience across the web, desktop and iPhone. Suzanne is also interested in the field of augmented environments, particularly software that helps users learn about the people, objects, and places around them.

Suzanne is an experienced speaker and writer. She regularly presents at meetups, UX book clubs, and conferences. She also maintains a UX blog, iPhone UX Reviews, where she reviews iPhone apps and provides advice on iPhone app design.

Suzanne has a Masters Degree in User Interface Design from UC Berkeley's iSchool and an undergraduate degree in Business Management from Cornell University. You can learn more about Suzanne at Ginsburg Design.