In business, there is a moment when everyone has to make a pitch when the consequences of failure are too painful to even contemplate. This book will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching.
In business, there is a moment when everyone has to make a pitch when the consequences of failure are too painful to even contemplate. This book will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching.
The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch from pitching 'cold' to new prospects, through to the final closing pitch. With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.
Inhaltsangabe
About the author Acknowledgements
1 So how good are you... really? 2 It's OK if you haven't done it before: the importance of clarity 3 Basic mistakes: ever seen Dragons' Den...? 4 How not to make assumptions finding out what they really want 5 Now do your homework (sorry - no substitute) 6 The most important p in pitch... is people 7 About teamwork 8 The time to win the pitch is before you do the pitch 9 Anytime, anyplace, anywhere: the 'elevator pitch' 10 What to do when what they want is not the same as what they need 11 Pitching for entrepreneurs: backing the rider or backing the horse 12 Victory is not about coming up with the right answer 13 Pitching to procurement professionals 14 Busking it: how to pitch without a pitch 15 Magic, theatre, genius and other myths about pitching 16 Masterclass: it doesn't get any better than this
1 So how good are you... really? 2 It's OK if you haven't done it before: the importance of clarity 3 Basic mistakes: ever seen Dragons' Den...? 4 How not to make assumptions finding out what they really want 5 Now do your homework (sorry - no substitute) 6 The most important p in pitch... is people 7 About teamwork 8 The time to win the pitch is before you do the pitch 9 Anytime, anyplace, anywhere: the 'elevator pitch' 10 What to do when what they want is not the same as what they need 11 Pitching for entrepreneurs: backing the rider or backing the horse 12 Victory is not about coming up with the right answer 13 Pitching to procurement professionals 14 Busking it: how to pitch without a pitch 15 Magic, theatre, genius and other myths about pitching 16 Masterclass: it doesn't get any better than this
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