Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Acknowledgments Note on Transliteration Introduction 1. A Brief History of ISKCON: 1965-present 2. Contextualizing the Krishna Branders 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club 4. Branding ISKCON as the Heart of Yoga 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded Conclusion Glossary Bibliography Index
Acknowledgments Note on Transliteration Introduction 1. A Brief History of ISKCON: 1965-present 2. Contextualizing the Krishna Branders 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club 4. Branding ISKCON as the Heart of Yoga 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded Conclusion Glossary Bibliography Index
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