Introduction.- Chapter 1 The key to effective university-industry technology transfer and commercialisation. -Chapter 2 The complexity of university - industry relationships. - Chapter 3 - Customer discovery and innovation validation.- Chapter 4 - Marketing communications in research commercialization.- Chapter 5 Lessons and Recommendations.
Introduction.- Chapter 1 The key to effective university-industry technology transfer and commercialisation. -Chapter 2 The complexity of university - industry relationships. - Chapter 3 - Customer discovery and innovation validation.- Chapter 4 - Marketing communications in research commercialization.- Chapter 5 Lessons and Recommendations.
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