Matthew W. Ragas, Ron Culp

Business Acumen for Strategic Communicators

The Workbook

• Broschiertes Buch

Produktbeschreibung

Drawing on Ragas and Culp's prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 324
• Erscheinungstermin: 10. September 2024
• Abmessung: 229mm x 152mm
• ISBN-13: 9781837970858
• ISBN-10: 1837970858
• Artikelnr.: 70364362

Autorenporträt

Matthew W. Ragas, Ph.D. is Professor, College of Communication, DePaul University, USA. An award-winning teacher, researcher and adviser, he was the founding director of the DePaul Master's in Professional Communication program and served as the academic director of the Master's in Public Relations and Advertising program during which it was named the PRWeek Awards PR Education Program of the Year. Ron Culp is Professional-in-Residence, College of Communication, DePaul University, USA. Before joining DePaul, he served as a managing director and partner at global public relations firms Ketchum and Sard Verbinnen (now FGS Global). Earlier in his career, Ron held senior communications positions at four Fortune 500 corporations. He has received numerous professional awards, including the Gold Anvil for lifetime achievement from the Public Relations Society of America.