With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
Joseph M. Zappala is Vice President, Communications, at City Year, Inc. and former Associate Professor, Utica University, USA. Anthony D'Angelo is Professor of Practice and Department Chair of Public Relations, and Director of Executive Education, at Syracuse University's Newhouse School of Public Communications, USA.
Inhaltsangabe
Forward Preface Chapter 1: PR Writing: A Strategic Function Chapter 2: PLANNING TO WRITE Chapter 3: Fundamentals of Public Relations Writing Chapter 4: Workplace Communications, Proposals and Reports Chapter 5: Writing for the Media Chapter 6: Background Materials and Features Chapter 7: WRITING FOR DIGITAL COMMUNICATION Chapter 8: Social Media Chapter 9: WRITING FOR KEY PUBLICS Chapter 10: Publications, Presentations and Speeches Chapter
Forward Preface Chapter 1: PR Writing: A Strategic Function Chapter 2: PLANNING TO WRITE Chapter 3: Fundamentals of Public Relations Writing Chapter 4: Workplace Communications, Proposals and Reports Chapter 5: Writing for the Media Chapter 6: Background Materials and Features Chapter 7: WRITING FOR DIGITAL COMMUNICATION Chapter 8: Social Media Chapter 9: WRITING FOR KEY PUBLICS Chapter 10: Publications, Presentations and Speeches Chapter
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