William J. Murphy, John L. Orcutt, Paul C. Remus

Patent Valuation

• Gebundenes Buch

Produktbeschreibung

A practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process

In today's economy, patents tend to be the most important of the intellectual property (IP) assets. It is often the ability to create, manage, defend, and extract value from patents that can distinguish competitive success and significant wealth creation from competitive failure and economic waste. Patent Valuation enhances the utility and value of patents by providing IP managers, IP creators, attorneys, and government officials with a useable resource that allows them to use actual or implied valuations when making patent-related decisions.
Involves a combination of techniques for describing patent valuation
Includes descriptions of various topics, illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, and examples
Serves as a useable resource that allows IP managers to use actual or implied valuations when making patent-related decisions

One of the most fundamental premises of the book is that these valuation skills can be made accessible to each of the various decision makers in the patent process. Patent Valuation involves narrative descriptions of the various topics, illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, and an abundance of examples to demonstrate the more complex concepts.

Produktdetails

• Wiley Finance
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 400
• Erscheinungstermin: 8. Mai 2012
• Englisch
• Abmessung: 235mm x 157mm x 26mm
• Gewicht: 724g
• ISBN-13: 9781118027349
• ISBN-10: 1118027345
• Artikelnr.: 34423980

Autorenporträt

Christopher Murphy is an activist, artist and author of the breakout thriller, Where The Boys Are, and The Other Side of the Mirror. Christopher is a graduate of Virginia Commonwealth University and the Hurston/Wright Foundation. As a graphic designer/copywriter/marketer by day and author by night, Christopher can usually be found creating and designing behind the bright neon glow of his laptop. When he's not writing, he enjoys traveling to new destinations. He is a shameless thrill-seeker, lover of roller coasters and all things that go fast. Christopher lives and works out of his home in Las Vegas with "the hubs" and their two dogs, and is currently writing his next novel.

Inhaltsangabe

Preface ix Acknowledgments xiii PART ONE Foundations for Patent Valuation
and Decision Making 1 CHAPTER 1 Valuation Basics 3 What Is Value? 5 The
Valuation Process 7 Identifying the Subject Matter of the Valuation 9
Valuation Misconceptions 12 The Three Basic Valuation Methodologies 16
Limitations on Rationality in Valuation and Decision-Making Exercises 20
References 20 Notes 21 CHAPTER 2 Patent Basics 23 What Is a Patent? 26
Anatomy of a Patent 32 Criteria for a Patent 33 Transferring Patent Rights
36 Nationality of a Patent 39 References 40 Notes 40 CHAPTER 3 Using
Valuation Analysis to Improve Patent Decision Making 43 Patent Decisions 45
Maximizing, Optimizing, and Satisficing: How Much to Invest in Valuation
Analysis 52 Preliminary Portfolio Valuation Audit: A Practical Valuation
Technique 58 References 65 Notes 65 CHAPTER 4 Disassembly 67 Disassembly
and Decision Trees 69 Using Disassembly to Develop Higher-Quality Data 75
Using Disassembly to Understand Data Better 84 References 86 Notes 87 PART
TWO Patent Valuation Techniques 89 CHAPTER 5 Preparing for the Valuation 91
Understanding the Bundle of Legal Rights 91 Ownership Interest in the
Patent 93 Description of the Patent Rights 99 Encumbrances on the Patent
Rights 100 Understanding the Patent Rights' Neighborhood 102 Exploiting the
Patent Rights 103 References 117 Notes 119 CHAPTER 6 Income Methods:
Discounted Future Economic Benefits Analysis 121 Basic Arithmetic of the
Discounted Future Economic Benefits Analysis 124 Garbage In, Garbage Out:
The Challenges Lay in the Inputs, Not the Math 131 Projecting Future Net
Economic Benefits 133 Developing Projections from Analytical Analyses 143
Estimating the Discount Rate 151 References 159 Notes 160 CHAPTER 7
Advanced Income Methods: Incorporating the Value of Future Decision
Opportunities 161 Option Contracts and Their Value 164 Real Options 168
Valuing Patents Using Option-Pricing Insights 170 Using Decision Trees to
Incorporate the Value of a Patent's Future Decision Opportunities 174
References 185 Notes 186 CHAPTER 8 Market Methods 189 Markets and Patent
Rights 191 Competitive Exchange 198 Comparable Transactions 205
Alternatives to the Core Market Methods 207 References 214 Notes 216
CHAPTER 9 Cost Methods 219 A Few Accounting Principles 220 Cost of
Development: Questionable Valuation Tool 224 Cost of Reasonable
Alternatives: Establishing a Maximum Price 227 References 230 Notes 231
PART 3 Patent Valuation in Practice 233 CHAPTER 10 Pricing Patent Licenses
235 Payment Structures 236 Determining the Price for a License 246 Less
Formal Valuation Techniques for Setting Royalty Rates 248 References 264
Notes 265 CHAPTER 11 Patent Infringement Damages 269 U.S. Legal Framework
for Calculating Damages in Patent Infringement Cases 271 Lost Profits 275
Reasonable Royalty 285 Additional Patent Damages Matters 297 Answering the
Sue or Settle Question 299 References 306 Notes 307 CHAPTER 12 Unlocking
the Potential Value within Patents 313 Keeping Pace with Economic Changes
316 Patents as Collateral for Secured Loans 317 Securitizing Patents 325
References 333 Notes 334 CHAPTER 13 Valuation in Patent-Based Tax-Planning
Strategies 337 Examples of Patent-Based Tax-Reduction Strategies 339
Transfer Pricing 344 Determining Transfer Prices for Patent Rights 348
References 358 Notes 359 About the Authors 363 Index 365