Ilene Strizver

Type Rules

The Designer's Guide to Professional Typography

• Broschiertes Buch

Produktbeschreibung

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today s serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Produktdetails

• Verlag: Wiley & Sons
• 4. Aufl.
• Seitenzahl: 320
• Erscheinungstermin: 4. November 2013
• Englisch
• Abmessung: 276mm x 205mm x 16mm
• Gewicht: 965g
• ISBN-13: 9781118454053
• ISBN-10: 1118454057
• Artikelnr.: 37727964

Autorenporträt

Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she has been creative and produc- tion director of U&lc magazine, as well as director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. In addition to penning the popular TypeTalk column for creativepro.com, Ilene is a featured contributor to the Fontology series for fonts.com.

Inhaltsangabe

Acknowledgments x Preface xi Introduction 1 Chapter One A Brief History of
Type 3 Sounds to Symbols 3 Gutenberg and Movable Type 6 The Industrial
Revolution and the Mechanization of Type 8 Photocomposition 8 Herb Lubalin
and Expressive Typography 11 Into the Digital Age 12 Notable Type Designers
14 Exercises: 22 Design Guidelines, Nancy Sharon Collins 22 Typographic
Timeline, Ilene Strizver 24 Historical Design, Ilene Strizver 25 Chapter
Two From Metal to Mac: Understanding Font Technology 27 What Is a Font? 27
Font Formats 27 Type 1 (PostScript) Fonts 28 TrueType Fonts 29 OpenType
Fonts 29 Techtip: OpenType Features 32 Hinting 33 Font Management Utilities
33 Techtip: OpenType Font Identifiers 33 Typetip: Long S 34 Typetip: Font
vs. Typeface 34 Exercise: 35 Exploring Your OpenType Fonts, Ilene Strizver
35 Chapter Three What Makes a Typeface Look the Way It Does? 37 Parts of a
Character 38 Type Categories 40 Serif 40 Sans Serif 42 Scripts 43
Handwriting 44 Blackletter 45 Titling Fonts 45 Opticals and Size-Sensitive
Fonts 46 Typetip: One- and Two-Storey Lowercase As and Gs 47 Decorative and
Display 48 Typetip: Character vs. Glyph 49 Exercises: Think Like a Type
Designer, Ilene Strizver 50 Letter Parts Assignment, Catherine Begle 51
Personal Type Specimen Catalog, Ilene Strizver 54 Type Specimen Book and
Typeface Analysis, Audrey G. Bennett 55 Typeface Comparison Book, Joey
Hannaford 57 Block Type Project, Erich Doubek 62 Chapter Four Selecting the
Right Type for the Job 65 Factors to Consider 65 Design Goals 65 Identify
Your Audience 67 Type Size 68 Type Color 68 Legibility and Readability 68
Paper and Surface Considerations 70 Printing Method 70 Low-Resolution
Environments 70 What Makes a Good Typeface? 71 Consistent Design
Characteristics 71 Legibility 71 Spacing 71 Kerning 72 Even Color and
Texture 72 Text vs. Display 73 Type Super Families and Systems 74 Script,
Calligraphic, and Handwriting Fonts 77 When the Best Font for the Job Isn't
a Font 78 Typographic Illustration 85 Mixing It Up 89 Text with Display 90
Serif with Sans 90 Weight Contrast (Light with Heavy) 91 Width Contrast
(Wide with Narrow) 92 Script and Decorative Designs 92 Type Super Families
and Systems 96 Dos and Don'ts 97 Typetip: Type Specimen Materials 98
Typetip: What's New on the Font Scene 98 Typetip: A Bodoni by Any Other
Name? 99 Exercises: Why Are All the Scary Typefaces Pointy? Christopher
Andreola 100 A Garamond Is a Garamond Is a Garamond . . . or Is It? Ilene
Strizver 101 Six-Word Memoirs Poster, Elizabeth Resnick 104 Real Signage
Critique, Amelia Hugill-Fontanel 107 Chapter Five Formatting Your Type 109
Type Size 109 Line Length 110 Line Spacing (Leading) 110 Techtip: Auto
Leading 113 Alignment 114 Typetip: Fine-Tuning Justified Type 116 Indents
and Other Paragraph Separators 125 First Line Indent 125 Extreme Indent 125
Hanging Indent (r Outdent) 126 Dingbats 126 Line Space 126 Typetip:
Standard Ligatures 126 Techtip: Style Sheets 128 Typetip: Footnotes and
Endnotes 129 Techtip: Importing Copy 130 Exercises: Typographic Lecture
Series Brochure, Karen Cheng 131 Visualizing Poetry, Cassie Hester 134
Chapter Six Typographic Hierarchy and Emphasis 137 Typographic Hierarchy
138 Techniques for Emphasis 142 Italics and Obliques 142 Boldface (Weight
Contrast) 143 Underscores 143 Case (Caps vs. Lowercase) 145 Type Size 145
Wide vs. Narrow 146 Changing Typestyle 146 Changing Color or Shade 146
Typetip: Avoid Computer-Generated Styling 151 Exercises: Typographic
Hierarchy Study, Elizabeth Resnick 154 Currency Redesign, Jimmy Moss 156
Expressive Typography, Stephanie Nace 158 Chapter Seven Fine-Tuning and
Tweaking Your Type 161 Punctuation 161 Quotation Marks 161 Apostrophes 162
Primes 163 Techtip: Unwanted Smart Quotes 163 Hyphens, En Dashes, and Em
Dashes 164 Hyphenation 166 Visual Alignment 167 Optical Margin Alignment
167 Techtip: Discretionary Hyphens 168 Techtip: Hung Punctuation and
Optical Margin Alignment 168 Horizontal Alignment 168 Vertical Alignment
170 Rags 172 Techtip: Adobe Text Composer 173 Widows and Orphans 173
Typetip: Breaking for Sense 174 Techtip: Glyph Positioning and Baseline
Shift 175 Exercise: Editorial Design, Ilene Strizver 176 Chapter Eight
Spacing Considerations 179 Tracking 179 Techtip: Adjusting Tracking 182
Kerning 183 Custom Kerning 184 Typetip: Scaling Logos 185 Techtip:
Adjusting Kerning 188 Word Spacing 190 Techtip: Adjusting Word Spacing 191
Typetip: Type on a Curve 192 Typetip: Double Word Spaces NOT! 193 Exercise:
Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver 194
Chapter Nine Finessing Your Type 197 Small Caps 197 Techtip: How to Access
True-Drawn Small Caps 198 Initial Letters 200 Raised Initial 201 Dropped
Initial 202 Decorative Initial 203 Boxed, Reversed, Oversized, and
Overlapped Initials 203 Swash Characters 207 Alternate Characters 208 Type
and Color 209 Exercises: Information Hierarchy Book, David Kadavy 210
Concert Poster Design, Frank Armstrong 212 Chapter Ten Figures, Fractions,
Signs, Symbols, and Dingbats 215 Figures 215 Techtip: Accessing Figures in
OpenType Fonts 218 Techtip: Tabular to Proportional Shortcut 218 Fractions
219 Techtip: Creating Fractions in OpenType Fonts 219 Bullets 220
Registered, Trademark, and Copyright Symbols 220 Techtip: Indenting
Bulleted Lists 221 Techtip: Circle P 223 Accents and Accented Characters
224 Typetip: Creating Accented Characters 224 Parentheses, Brackets,
Braces, and Angled Brackets 225 Euro 227 Ellipses 227 Dingbats and
Ornaments 227 End Marks 228 Typetip: Typographic Checklist 229 Exercises:
Typographic Principles Card Set, Regina Rowland 230 Spa Brochure, Ilene
Strizver 232 Chapter Eleven Type on the Web (and Other Digital Formats) 235
Characteristics of Type on the Web 235 Font Style 235 Type Size 236 Column
Width/Line Length 237 Line Breaks 237 Column Depth 238 Color 238 Web-Safe
Fonts 238 Sans Serif 238 Serif 239 Symbol Fonts 239 Web Fonts 240 Web-Font
Availability 242 Typetip: Web-Font Services 242 Smart Punctuation on the
Web 243 Cascading Style Sheets 244 Type as Graphic 244 Typographic
Hierarchy on the Web 244 Dos and Don'ts 246 Smartphones, Tablets,
E-readers, and Other Devices 248 Exercises: The Crystal Goblet Online: An
Assignment in Two Parts (Transparent and Opaque), La254ura Franz 250 enCODE
/ deCODE, Heather Shaw258 254 iPad Editorial, Marty Maxwell Lane 258
Chapter Twelve Type in Motion 263 Combining Type and Motion 264 Basic
Guidelines 265 Font Selection 265 Movement 266 Color 266 Sound 267 How to
Get Started 267 Dos and Don'ts 268 Exercises: Four Squares: Text, Color,
Motion, Heather Shaw 270 Design is..., Marty Maxwell Lane 274 Film Title
Sequence, David Peacock and Michaela Wagoner 276 Digital Narrative, Dermot
Mac Cormack 278 Chapter Thirteen Designing Your Own Typeface 281
Handwriting Fonts: A Good Place to Begin 281 Three Approaches to Designing
a Typeface 284 Professional Guidelines 286 Techtip: Font Production Editors
287 Exercises: On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon
Chavis 288 Introduction to Type Design: Symphony, James Montalbano 290
Digitize Your Signature, James Montalbano 293 Appendices Digital Font
Foundries and Distributors 295 Web-Font Services 295 Typographic Resources
295 Glossary 296 Bibliography 301 Picture Credits 302 Index 303