Compulsive Buying - Smith, Trevor A.; Wedderburn, Kenroy C.
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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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Produktbeschreibung
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Autorenporträt
Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.