Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika

Social Media Storms

Empowering Leadership Beyond Crisis Management

• Gebundenes Buch

Produktbeschreibung

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 160
• Erscheinungstermin: 26. August 2021
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 422g
• ISBN-13: 9780367425302
• ISBN-10: 0367425300
• Artikelnr.: 62224222

Autorenporträt

Pernille Rydén is Dean of Education at the IT University of Copenhagen, Denmark. Muhammad Ismail Hossain is Professor of Marketing at the University of Dhaka, Bangladesh. Efthymia Kottika is Assistant Professor at the Prague University of Economics and Business, Czech Republic. Vatroslav kare is Associate Professor at the Faculty of Economics and Business, University of Zagreb, Croatia.

Inhaltsangabe

1. Introduction 2. Understanding Preconditions of Social Media Storms 3.
Insights into Social Media Storms 4. Challenges of a Changing Marketing
Landscape 5. Managerial Framing of Risks and Opportunities 6. Reflective
and Resilient Leadership of Social Media Storms 7. Business-Stakeholder
Interactions during Social Media Storms 8. The Next Frontier - Social Media
Storms as a Marketing Tool