Brian S. Meyer, Deborah A. Silverman, Janet E. Ramsey, Joe Marren, Ronald D. Smith, W. Richard Whitaker

MediaWriting

Print, Broadcast, Online, and Public Relations

• Broschiertes Buch

Produktbeschreibung

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 434
• Erscheinungstermin: 13. August 2024
• Englisch
• Abmessung: 246mm x 174mm
• Gewicht: 453g
• ISBN-13: 9781032495804
• ISBN-10: 1032495804
• Artikelnr.: 70148726

Autorenporträt

Deborah A. Silverman is Chair and Associate Professor of Communication at SUNY Buffalo State University. Brian S. Meyer is an award-winning journalist and Lecturer in the Communication Department at SUNY Buffalo State University. Joe Marren is Emeritus Professor of Journalism and former Chair of the Communication Department at SUNY Buffalo State University. W. Richard Whitaker was Professor Emeritus of Journalism and Broadcasting at SUNY Buffalo State University. Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at SUNY Buffalo State University. Janet E. Ramsey is Emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at SUNY Buffalo State University.

Inhaltsangabe

Preface: Introduction to MediaWriting
1. Communication Theory and News Values
2. Ethical Decisions in Writing and Reporting
3. Legal Considerations in Media Writing
4. Fundamentals of Writing and Editing
5. Communications Challenges in the Digital Age
6. Crafting Leads and Observing Style
7. Writing and Reporting the News
8. The Art of Interviewing
9. Research from Documents and Other Sources
10. Using Quotations and Sources in News Writing
11. Feature Writing
12. Preparing Broadcast Copy
13. Reporting for Radio and Television
14. Preparing News Releases
15. Writing for Organizational Media
16. Advocacy and Speech Writing
Index