Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Formats: Developmental History, Audience, Differentiation, and Recent Trends. Format Innovation and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. Choosing Radio Music Today. Choosing Radio Music Tomorrow By "How It Makes You Feel." The Components of a Mood Evoking Music Progression. Factors in MOST Mood Oriented Selection Testing. Factors in MEMO Mood Evoking Music Order. Toward MERIT.
Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Formats: Developmental History, Audience, Differentiation, and Recent Trends. Format Innovation and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. Choosing Radio Music Today. Choosing Radio Music Tomorrow By "How It Makes You Feel." The Components of a Mood Evoking Music Progression. Factors in MOST Mood Oriented Selection Testing. Factors in MEMO Mood Evoking Music Order. Toward MERIT.
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