This book shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
This book shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
Bryan W. Husted holds the Erivan K. Haub Chair in Business and Sustainability at the Schulich School of Business, York University, Canada, and is Professor of Management at the EGADE Business School of the Tecnológico de Monterrey in Mexico. For many years, he held the Alumni Association Chair in Business Ethics and Corporate Sustainability at the Instituto de Empresa in Spain. He is currently a national researcher (level II) of the National Research System (SNI) of Mexico.
Inhaltsangabe
List of figures List of tables List of appendices Acknowledgments 1. Introduction: corporate social strategy Part I. Fundamentals: 2. The ethics of social strategy 3. Theory of the firm and corporate social strategy 4. Overview of the model: how do we build corporate social strategy? 5. Elements of successful corporate social strategy Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment 7. From stakeholder management to social strategy 8. Resources and capabilities 9. Corporate identity Part III. Implementing Social Strategy: 10. Organizing for social strategy 11. Corporate social strategy management and the multinational company 12. Measurement and evaluation 13. Conclusions: the future of social strategy Bibliography Index.
List of figures; List of tables; List of appendices; Acknowledgments; 1. Introduction: corporate social strategy; Part I. Fundamentals: 2. The ethics of social strategy; 3. Theory of the firm and corporate social strategy; 4. Overview of the model: how do we build corporate social strategy?; 5. Elements of successful corporate social strategy; Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment; 7. From stakeholder management to social strategy; 8. Resources and capabilities; 9. Corporate identity; Part III. Implementing Social Strategy: 10. Organizing for social strategy; 11. Corporate social strategy management and the multinational company; 12. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index.
List of figures List of tables List of appendices Acknowledgments 1. Introduction: corporate social strategy Part I. Fundamentals: 2. The ethics of social strategy 3. Theory of the firm and corporate social strategy 4. Overview of the model: how do we build corporate social strategy? 5. Elements of successful corporate social strategy Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment 7. From stakeholder management to social strategy 8. Resources and capabilities 9. Corporate identity Part III. Implementing Social Strategy: 10. Organizing for social strategy 11. Corporate social strategy management and the multinational company 12. Measurement and evaluation 13. Conclusions: the future of social strategy Bibliography Index.
List of figures; List of tables; List of appendices; Acknowledgments; 1. Introduction: corporate social strategy; Part I. Fundamentals: 2. The ethics of social strategy; 3. Theory of the firm and corporate social strategy; 4. Overview of the model: how do we build corporate social strategy?; 5. Elements of successful corporate social strategy; Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment; 7. From stakeholder management to social strategy; 8. Resources and capabilities; 9. Corporate identity; Part III. Implementing Social Strategy: 10. Organizing for social strategy; 11. Corporate social strategy management and the multinational company; 12. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index.
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