Ben Valenta, David Sikorjak

Fans Have More Friends

• Broschiertes Buch

Produktbeschreibung

Fans Have More Friends blows past fan stereotypes and offers up a more meaningful--and more accurate--formulation of fandom.

Produktdetails

• Verlag: Silicon Valley Press
• Seitenzahl: 200
• Erscheinungstermin: 15. November 2022
• Englisch
• Abmessung: 208mm x 151mm x 15mm
• Gewicht: 314g
• ISBN-13: 9798985842814
• Artikelnr.: 63869442

Autorenporträt

Ben Valenta is the SVP of Strategy & Analytics for FOX Sports. In his previous life as a consultant, he advised an incredible array of clients, including: Nike, the NFL, Anheuser-Busch InBev, YouTube, ESPN, National Geographic, MSNBC, NBC News, Livestrong, the New York Knicks, and the New York Rangers. He likes to surf and ride bikes and wrestle with his kids in Venice, California. David Sikorjak is the founder of Dexterity Consulting, a strategy and analytics consultancy that artfully blends research, analysis, and empathy to transform how brands think. Prior to that, he was an executive at Publicis, NBC, and Madison Square Garden. A proud New Yorker, David is a husband, father, yogi, little league coach, and Yankees/Knicks/Jets fan.

Inhaltsangabe

Introduction
Reframing Fandom
Fans Have More Friends
The Fandom Flywheel
The Benefits of Belonging
The Polarizing Problem
Fandom as Identity
Embrace Your Fandom
Acknowledgements
Bibliography