This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external.
This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external.
Ann Pilkington is the co-owner and founder of PR Academy Ltd which provides training and qualifications in PR and communication. It is now the largest centre for qualifications awarded by the CIPR. She holds a Masters in PR and Communication and is qualified in project management via the Association for Project Management where she is also a member of its People Specific Interest Group.
Inhaltsangabe
1. Setting out 2. An introduction to project management for communicators 3. Change management 4. Who are our stakeholders? 5. Developing the strategy 6. Channels 7. Creating content 8. Creating plans 9. Research and measurement 10. Issues and crisis
1. Setting out 2. An introduction to project management for communicators 3. Change management 4. Who are our stakeholders? 5. Developing the strategy 6. Channels 7. Creating content 8. Creating plans 9. Research and measurement 10. Issues and crisis
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