My new favorite book? TikTok made me buy it …
#TikTokMadeMeBuyIt: What started as a longish hashtag has become a shopping phenomenon – and this does not just apply to skincare products or practical household items, but more and more to books! Whenever influential TikTokers recommend their favorite reads, these books suddenly seem to fly off the shelves.BookTok emerged as a subcommunity on one of the world’s most popular video platforms. For a constantly growing number of bookish people – from casual readers to passionate book lovers – BookTok has become their number one source of inspiration to discover new books.
Why BookTok is so popular
The success of BookTok is indisputable. On TikTok #BookTok has over 60 billion views and that number is still rising. On second thought, this makes perfect sense: Here, books aren’t recommended by experts, but by (mostly) young readers the viewers can easily identify with.
BookTok books for everyone
BookTok recommendations range in genre, with a strong focus on romance, young adult fiction and fantasy. But – as the community is still expanding – there are more and more BookTok videos about classics, crime and thriller novels, horror and ghost stories and many other genres and sub genres. If you want to stay up to date with the latest BookTok books and trends, take a look at our BookTok list and order your favorite finds from bücher.de! Within Germany, we deliver free of shipping costs.
