Throughout ninety-nine percent of human history, life expectancy at birth was less than eighteen years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age fifty account for more than half of all spending and control more than 70% of our total net worth--yet are largely ignored by youth-focused marketers. How will work, family, and retirement be…mehr
Throughout ninety-nine percent of human history, life expectancy at birth was less than eighteen years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age fifty account for more than half of all spending and control more than 70% of our total net worth--yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of sixty worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of thirty years of research by world-famous Age Wave expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, non-profits, and governments can best prepare for a new era--where the needs and demands of the Third Age will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Over the past forty-plus years, Ken Dychtwald, PhD, has emerged as North America's foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave. Ken is a psychologist, a gerontologist, and the bestselling author of sixteen previous books, including Bodymind, Age Wave, Age Power: How the 21st Century Will Be Ruled by the New Old, and A New Purpose: Redefining Money, Family, Work, Retirement, and Success. Since 1986, Ken has been the founder and CEO of Age Wave, a firm created to guide companies and government groups in product and service development for Boomers and mature adults. His client list has included over half the Fortune 500. He has served as a fellow of the World Economic Forum and was a featured speaker at two White House Conferences on Aging. Ken has twice received the distinguished American Society on Aging Award for outstanding national leadership, and American Demographics honored him as the single most influential marketer to Baby Boomers over the past quarter century. He was honored by Investment Advisor as one of the thirty-five most influential thought leaders in the financial services industry over the past thirty-five years. Ken has received the Esalen Prize for his outstanding contributions to advancing the human potential of aging men and women worldwide. And in 2018 he received the Inspire Award from the International Council on Active Aging for his exceptional contributions to the active-aging industry and for his efforts to make a difference in the lives of older adults globally. During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide. He and his wife, Maddy, live in the San Francisco Bay Area.
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