What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms - Heskett, James; Sasser, W. Earl; Schleisinger, Leonard A.
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How can companies design a strategy to compete with the fast-growing, complex service sector?

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Produktbeschreibung
How can companies design a strategy to compete with the fast-growing, complex service sector?
Autorenporträt
James Heskett is UPS Foundation Professor of Business Logistics, Emeritus at the Graduate School of Business Administration, Harvard University. Among other honors he was awarded the 2010 Distinguished Career Contribution Award in Services Management by the American Marketing Association.