Dermot Berkery

The Zero Transaction Cost Entrepreneur

Powerful Techniques to Reduce Friction and Scale Your Business
Sprecher: Stewart, James Cameron

• MP3-CD

Produktbeschreibung

For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company--or a whole economy--to the next level. But if coming up with those ideas--or finding startups that do--is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you. In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost--a trip to the store--sending DVDs through the mail. They tackled other transaction costs--limited choice and wasted time--by moving to streaming. In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing.

Produktdetails

• Verlag: Recorded Books, Inc.
• Gesamtlaufzeit: 426 Min.
• Erscheinungstermin: 29. August 2023
• Sprache: Englisch
• ISBN-13: 9798212930444
• Artikelnr.: 70080540

Autorenporträt

Dermot Berkery is one of the longest-serving venture capitalists in Europe, with more than twenty years' experience evaluating new business ideas. His company has reviewed more than 7,000 business plans submitted by entrepreneurs and has invested in more than 120 startups. He is director or board member of many of them, including Gigable.com, VisionR, Davra, SiriusXT, Luzern eCommerce, and KidStart. He is a former board member of StitcherAds (sold to Kargo Global), Altocloud (sold to Genesys), SensL (sold to ON Semiconductor), Clavis Insight (sold to Ascential), ElectroRoute (sold to Mitsubishi), and See Why Software (sold to SAP). Prior to his career in venture capital, Berkery worked as a consultant at McKinsey & Co. and earned his Master of Business Administration degree at Harvard University.