Dave Gowel

The Power in a Link

Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin
Sprecher: Davis, Jonathan

• MP3-CD

Produktbeschreibung

Make your LinkedIn account work for you and your business. LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over 200 countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi", delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book: * Advises readers how to spur effective network growth by projecting the right message online * Demonstrates how to build and enhance readers' online presence * Shows readers how to seek targeted introductions to the connections that matter most * Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques. The accompanying reference guide is included as a PDF on this disc.

Produktdetails

• Verlag: Brilliance Audio
• Gesamtlaufzeit: 360 Min.
• Erscheinungstermin: 30. August 2016
• Sprache: Englisch
• ISBN-13: 9781531816469
• Artikelnr.: 44974767

Autorenporträt

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

Inhaltsangabe

Foreword by Roger Staubach vii Preface ix About the Author xii Introduction
xiii Part 1 Why Wake Up? 1 1 Engaging in the Social Capital Trade 3 2
LinkedIn-a-Nutshell 17 3 Social Network Analysis 27 4 A Search That Is
Truly Advanced 37 Part 2 From Army Ranger to LinkedIn Jedi 47 5 A Lesson in
the Power of the Network 49 6 Well-Connected Connections 59 7 When
Recommendations Are Powerful 65 8 Make Better Introductions 77 9 In Like a
Ranger, Out Like a Rockefeller 87 Part 3 Getting Technical 97 10 Disrupting
Your Privacy and Security 99 11 Projecting the Right Message 111 12
Effective Network Growth 127 13 Business Tools 145 14 The World at Your
Fingertips 155 Notes 161 Acknowledgments 163 Index 165