Annika Steiber

The Google Model

Managing Continuous Innovation in a Rapidly Changing World
Sprecher: Saginor, Sheri

• MP3-CD

Produktbeschreibung

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive one-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Produktdetails

• Verlag: Recorded Books, Inc.
• Gesamtlaufzeit: 371 Min.
• Erscheinungstermin: 27. Dezember 2022
• Sprache: Englisch
• ISBN-13: 9798212359504
• Artikelnr.: 68421562

Autorenporträt

Annika Steiber holds a PhD in management of technology and has for decades conducted research on management for the digital age, as well as worked as an entrepreneurial executive in the tech sector. She is the author of seven management books, including The Google Model: Management for Continuous Innovation in a Rapidly Changing World, The Silicon Valley Model: Management for Entrepreneurship, and Managing in a Digital Age: Will China Surpass Silicon Valley? She was the director for entrepreneurship and innovation at Menlo College and is currently the director of its Rendanheyi Silicon Valley Center.

Inhaltsangabe

Part I: A New Set of Management Principles.- Part II: The Case of Google.- Part III: Continuous Innovation.- A Critical Business Skill.

Rezensionen

From the book reviews:

"This book is about a different kind of innovation: leadership and management. Most orthodox theories on management innovation are still focused on better and faster measurements and controls. ... The author has done a brilliant job of showing what the ingredients of such a new management theory could entail, and how they are applied at one of the most successful companies in history: Google. ... It is especially suitable for the intended audience: policymakers, managers, union representatives, and public officials." (Klaus K. Obermeier, Computing Reviews, January, 2015)