Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.
Foreword Jeff Hoffman ix Acknowledgments xiii Introduction 1 1 Lemonade
Stands Are Just Too Static 5 2 Take the Blinders Off 21 3 Image and
Reputation Matter 39 4 Is That a Leprechaun in Your Pocket, or Are You Just
Happy to See Me? 53 5 Foster Bold Dreams, Bolder Actions 69 6 Humble
Beginnings 87 7 Diving without a Shark Cage 103 8 Fun with Risks 119 9 The
Corporate Game 133 Entrepreneurial Insights 151 Afterword 159 About the
Author 161 Index 163
