Dee BlickThe 15 Essential Marketing Masterclasses for Your Small Business
Sprecher: Strevens, Charlotte
Dee Blick is a successful business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is renowned for her practical approach to small business marketing and for getting results on the smallest of budgets, having a reputation as a formidable marketing troubleshooter. A speaker, columnist and practioner, Dee has self-published two books; 'Powerful Marketing on a Shoestring Budget for Small Businesses' and 'The Ultimate Small Business Marketing Book', which have sold in excess of 3.5k and 4k units respectively. Dee also runs The Ultimate Small Business Marketing Summit annual conference.
About Dee Blick vii Foreword by Andy Fernandez, The Chartered Institute of
Marketing (CIM) ix Introduction 1 Masterclass 1: The perfect practical
marketing plan 5 Masterclass 2: Your perfect positioning statement 21
Masterclass 3: Why it pays to locate and research your target audience 39
Masterclass 4: How to write copy that sells 57 Masterclass 5: How to make
your website a magnet for hot prospects 75 Masterclass 6: How to write
successful adverts 93 Masterclass 7: How to get PR in printed publications
113 Masterclass 8: Why it pays to do direct mail 139 Masterclass 9: How to
take the chill out of a telephone cold call 161 Masterclass 10: The secrets
of successful email marketing 181 Masterclass 11: How to be a confident and
engaging public speaker 203 Masterclass 12: How to build your expert status
223 Masterclass 13: How to wow your customers with genuine customer care
233 Masterclass 14: Why you should be falling in love with Linkedin! 251
Masterclass 15: How to be terrific on Twitter 267 Conclusion 287 About the
contributors 289 Acknowledgements 293 Index 295
