-2%20
28,00 €**
27,45 €
inkl. MwSt.
**Unverbindliche Preisempfehlung des Herstellers
Versandkostenfrei*Versandfertig in über 4 Wochen
14 °P sammeln
Andere Kunden interessierten sich auch für
- -4%20- 4 %20
![Mastering Mobile Learning]( "Mastering Mobile Learning")
Chad UdellMastering Mobile Learning27,45 € - -2%20- 2 %20
![Training in Motion: How to Use Movement to Create Engaging and Effective Learning]( "Training in Motion: How to Use Movement to Create Engaging and Effective Learning")
Mike KuczalaTraining in Motion: How to Use Movement to Create Engaging and Effective Learning27,45 € - -5%20- 5 %20
![Executive Charisma: Six Steps to Mastering the Art of Leadership]( "Executive Charisma: Six Steps to Mastering the Art of Leadership")
D. A. BentonExecutive Charisma: Six Steps to Mastering the Art of Leadership44,45 € ![The Business of Being the Best]( "The Business of Being the Best")
Molly FletcherThe Business of Being the Best19,45 €- -5%20- 5 %20
![Think Your Way to Success]( "Think Your Way to Success")
Mark RhodesThink Your Way to Success40,45 € ![Wicked Success Is Inside Every Woman]( "Wicked Success Is Inside Every Woman")
Vickie L. MilazzoWicked Success Is Inside Every Woman24,45 €- -5%20- 5 %20
![The Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work]( "The Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work")
Patricia WitkinThe Upskilling Imperative: 5 Ways to Make Learning Core to the Way We Work44,45 € - -3%20
-
-
Produktdetails
- Verlag: Recorded Books, Inc.
- Gesamtlaufzeit: 541 Min.
- Erscheinungstermin: 9. Oktober 2018
- Sprache: Englisch
- ISBN-13: 9798200588954
- Artikelnr.: 61568151
CHAD UDELL is the managing director of Float Mobile Learning. Chad is the author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and works with industry-leading Fortune 500 companies on developing mobile learning strategies that are then implemented by Float. GARY WOODILL as a senior analyst for Float Mobile Learning, he conducts research and market analyses, as well as assessments and forecasting for emerging technologies. He is the author of The Mobile Learning Edge and the co-author of Training and Collaboration with Virtual Worlds.
Foreword xi Tony Bingham Preface xv Introduction 1 Chad Udell and Gary
Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile
Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in
Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile
Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning
31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John
Feser PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43 6 The Six Ps of
Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile
Learning 59 John Feser 8 The New "Nomadism" as a Driver of Mobile Learning
69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell
10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser
11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and
Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and
Scott McCormick 13 Change Management Strategies for Mobile Learning 101
Scott McCormick PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105 14
Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15
Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging
Geolocation to Make Your Content More Relevant 127 Chad Udell 17
Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell
18 Storing Preferences and Inferring Intent in Mobile Learning Experiences
137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141
Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning
Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning
149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157
Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24
Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance
Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in
"Third Spaces": The Move to Alternative Workspaces 175 Gary Woodill 27 The
Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and
Chad Udell PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185
28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile
Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations
for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting
e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for
Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile
Learning Development 209 Chad Udell 33 Instructional Design Patterns for
Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for
Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS
229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile
Devices to Leverage Social Media for Learning 237 Gary Woodill 38
Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design
Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps
3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo
41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad
Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269
Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44
Implementing Mobile Learning Metrics 281 Chad Udell PART 5 MANAGING AND
DELIVERING MOBILE LEARNING PROJECTS 285 45 Managing a Mobile Learning
Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a
Mobile World 293 Chad Udell 47 Education and Training for Mobile
Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media
297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary
Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary
Woodill About the Authors 317 About the Contributors 319 About the
Association for Talent Development 321 Index 323
Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile
Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in
Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile
Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning
31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John
Feser PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43 6 The Six Ps of
Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile
Learning 59 John Feser 8 The New "Nomadism" as a Driver of Mobile Learning
69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell
10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser
11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and
Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and
Scott McCormick 13 Change Management Strategies for Mobile Learning 101
Scott McCormick PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105 14
Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15
Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging
Geolocation to Make Your Content More Relevant 127 Chad Udell 17
Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell
18 Storing Preferences and Inferring Intent in Mobile Learning Experiences
137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141
Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning
Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning
149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157
Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24
Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance
Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in
"Third Spaces": The Move to Alternative Workspaces 175 Gary Woodill 27 The
Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and
Chad Udell PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185
28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile
Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations
for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting
e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for
Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile
Learning Development 209 Chad Udell 33 Instructional Design Patterns for
Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for
Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS
229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile
Devices to Leverage Social Media for Learning 237 Gary Woodill 38
Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design
Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps
3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo
41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad
Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269
Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44
Implementing Mobile Learning Metrics 281 Chad Udell PART 5 MANAGING AND
DELIVERING MOBILE LEARNING PROJECTS 285 45 Managing a Mobile Learning
Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a
Mobile World 293 Chad Udell 47 Education and Training for Mobile
Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media
297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary
Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary
Woodill About the Authors 317 About the Contributors 319 About the
Association for Talent Development 321 Index 323
Foreword xi Tony Bingham Preface xv Introduction 1 Chad Udell and Gary
Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile
Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in
Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile
Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning
31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John
Feser PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43 6 The Six Ps of
Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile
Learning 59 John Feser 8 The New "Nomadism" as a Driver of Mobile Learning
69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell
10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser
11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and
Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and
Scott McCormick 13 Change Management Strategies for Mobile Learning 101
Scott McCormick PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105 14
Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15
Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging
Geolocation to Make Your Content More Relevant 127 Chad Udell 17
Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell
18 Storing Preferences and Inferring Intent in Mobile Learning Experiences
137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141
Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning
Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning
149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157
Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24
Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance
Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in
"Third Spaces": The Move to Alternative Workspaces 175 Gary Woodill 27 The
Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and
Chad Udell PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185
28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile
Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations
for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting
e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for
Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile
Learning Development 209 Chad Udell 33 Instructional Design Patterns for
Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for
Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS
229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile
Devices to Leverage Social Media for Learning 237 Gary Woodill 38
Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design
Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps
3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo
41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad
Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269
Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44
Implementing Mobile Learning Metrics 281 Chad Udell PART 5 MANAGING AND
DELIVERING MOBILE LEARNING PROJECTS 285 45 Managing a Mobile Learning
Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a
Mobile World 293 Chad Udell 47 Education and Training for Mobile
Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media
297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary
Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary
Woodill About the Authors 317 About the Contributors 319 About the
Association for Talent Development 321 Index 323
Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile
Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in
Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile
Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning
31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John
Feser PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43 6 The Six Ps of
Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile
Learning 59 John Feser 8 The New "Nomadism" as a Driver of Mobile Learning
69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell
10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser
11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and
Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and
Scott McCormick 13 Change Management Strategies for Mobile Learning 101
Scott McCormick PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105 14
Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15
Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging
Geolocation to Make Your Content More Relevant 127 Chad Udell 17
Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell
18 Storing Preferences and Inferring Intent in Mobile Learning Experiences
137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141
Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning
Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning
149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157
Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24
Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance
Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in
"Third Spaces": The Move to Alternative Workspaces 175 Gary Woodill 27 The
Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and
Chad Udell PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185
28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile
Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations
for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting
e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for
Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile
Learning Development 209 Chad Udell 33 Instructional Design Patterns for
Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for
Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS
229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile
Devices to Leverage Social Media for Learning 237 Gary Woodill 38
Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design
Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps
3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo
41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad
Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269
Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44
Implementing Mobile Learning Metrics 281 Chad Udell PART 5 MANAGING AND
DELIVERING MOBILE LEARNING PROJECTS 285 45 Managing a Mobile Learning
Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a
Mobile World 293 Chad Udell 47 Education and Training for Mobile
Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media
297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary
Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary
Woodill About the Authors 317 About the Contributors 319 About the
Association for Talent Development 321 Index 323