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The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford--and give it to them--you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to: - Build your customer base - Set yourself apart from the competition - Answer the three crucial questions about any new product or service - Leverage market research and focus groups to fuel better decisions - Fulfill a basic emotional need for buyers - Determine the correct price point for your offerings - Become truly customer-focused - Make the most of your distribution channels - And more Packed with practical strategies, this little book shows how to dominate your market in a big way.