Jack Foster

How to Get Ideas

Sprecher: Heller, Johnny

• Audio CD

Produktdetails

• Verlag: Brilliance Audio
• Gesamtlaufzeit: 240 Min.
• Erscheinungstermin: 17. September 2013
• Sprache: Englisch
• ISBN-13: 9781480563582
• Artikelnr.: 39052926

Autorenporträt

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.

Inhaltsangabe

Preface
Acknowledgments
Introduction: What Is an Idea?

Part I: Ten Ways to Idea-Condition Your Mind
1. Have Fun
2. Be More Like a Child
3. Become Idea-Prone
4. Visualize Success
5. Rejoice in Failure
6. Get More Inputs
7. Screw Up Your Courage
8. Team Up with Energy
9. Rethink Your Thinking
10. Learn How to Combine

Part II: A Five-Step Method for Producing Ideas
11. Define the Problem
12. Gather the Information
13. Search for the Idea
14. Forget about It
15. Put the Idea into Action
Notes
Index
About the Author
About the Illustrator