Stu Heinecke

Get the Meeting!: An Illustrative Contact Marketing Playbook

Sprecher: Yen, Jonathan

• Audio CD

Produktdetails

• Verlag: Tantor
• Gesamtlaufzeit: 616 Min.
• Erscheinungstermin: 7. Januar 2020
• Sprache: Englisch
• ISBN-13: 9798200287796
• Artikelnr.: 61595023

Autorenporträt

Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business. Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.

Inhaltsangabe

CONTENTS Foreword XIII Introduction 1 PART 1 Contact Marketing Basics
Chapter 1 Making Contact 9 Chapter 2 The Power of Perseverance 19 Chapter 3
Learning from Celebrities 43 PART 2 Tangible Tactics Chapter 4
Personalization: Going Deep and Wide 65 Chapter 5 Gift Giving and Jewel
Boxing 89 Chapter 6 Visual Metaphors 121 Chapter 7 Pocket Campaigns 135
Chapter 8 Unsolicited Proposals 161 PART 3 Tech's Toolbox Chapter 9 Digital
Marketing 181 Chapter 10 Social Media 197 Chapter 11 Video 219 Chapter 12
AI/AR/VR 241 PART 4 Putting It All Together Chapter 13 The Perfect Contact
Campaign 271 Last Word 287 Acknowledgments 291 Index 294 About the Author
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