Zarrar ChishtiGamification Marketing for Dummies
Sprecher: Tiedemann, Gary
Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.
Introduction 1
Part 1: Introducing Gamification Marketing 5
Chapter 1: Gamifying Your Marketing Strategy 7
Chapter 2: Getting to Know Gamification Models 17
Part 2: Beginning Your Gamification Marketing Quest 35
Chapter 3: Identifying Your Target Audience 37
Chapter 4: Increasing Engagement in Your Campaign 51
Chapter 5: Budgeting Your Development 69
Chapter 6: Getting to Know the Technology 83
Part 3: Executing Your Gamification Plan 105
Chapter 7: Making Your Game a Reality 107
Chapter 8: Selecting the Right Components 121
Chapter 9: Launching and Promoting Your Game 141
Part 4: Monitoring Real-Time Events and Data after You Go Live 165
Chapter 10: Capturing All the Data 167
Chapter 11: Analyzing and Applying Data 185
Chapter 12: Avoiding Data Overload 201
Part 5: Preparing for Your Next Gamification Quest 213
Chapter 13: Failing Up: Learning from Your First Quest 215
Chapter 14: Relaunching Your Gamification Marketing Campaign 227
Part 6: The Part of Tens 241
Chapter 15: Ten Best Gamification Marketing Examples 243
Chapter 16: Ten Common Gamification Marketing Mistakes 251
Chapter 17: Ten Benefits to Gamifying Your Marketing 261
Index 269
