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Digital Wars starts in 1998, when the Internet and computing business was about to be upended--by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant--soon to become the highest-valued company in the world--while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff,…mehr

Produktbeschreibung
Digital Wars starts in 1998, when the Internet and computing business was about to be upended--by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant--soon to become the highest-valued company in the world--while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.
Autorenporträt
Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years' experience in technology and science journalism. He has met many of the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions, and he has a large following and regularly speaks, writes and blogs on all topics relating to technology.
Rezensionen
"A fascinating peek inside the three most important companies of the 21st century." Barry Collins, PC Pro