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Produktdetails
  • Verlag: Tantor
  • Gesamtlaufzeit: 603 Min.
  • Erscheinungstermin: 10. Mai 2016
  • Sprache: Englisch
  • ISBN-13: 9781799985433
  • Artikelnr.: 61482114
Autorenporträt
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage: From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine. Bruce McKern is former director of Stanford University's Sloan Master's Program, Visiting Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD.