Chris Duffey

Superhuman Innovation (MP3-Download)

Transforming Business with Artificial Intelligence Ungekürzte Lesung. 349 Min.
Sprecher: Chalmers, Beth; Bentley, Russel

• Hörbuch-Download MP3

Produktbeschreibung

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

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Produktdetails

• Verlag: Kogan Page
• Erscheinungstermin: 28. März 2019
• Sprache: Englisch
• ISBN-13: 9781789661323
• Artikelnr.: 67659282

Autorenporträt

Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships. He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.

Inhaltsangabe

Section
ONE: The AI foundation; Chapter
01: Changing landscape
Customer behaviours and expectation; Chapter
02: The digital transformation
From messaging to experiences; Chapter
03: Infinite data
Driving better outcomes; Chapter
04: Infrastructure
The need for a foundation; Section
TWO: The AI activation; Chapter
05: Artificial intelligence
The what and why of the AI revolution; Chapter
06: The SUPER framework
A superhuman strategy; Chapter
07: Speed
Facilitating work processes; Chapter
08: Understanding
Revealing and mastering deep insights; Chapter
09: Performance
Measurement and optimization; Chapter
10: Experimentation
Actionable curiosity; Chapter
11: Results
Business transformation; Section
THREE: The AI future; Chapter
12: Where to start; Chapter
13: Security, privacy and ethics; Chapter
14: Yesterday, tomorrow and today; Chapter
15: Next
Gen creativity
Improving the human experience; Chapter
16: The AI
infused future
Transforming the world

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• Section - ONE: The AI foundation;
• • Chapter - 01: Changing landscape - Customer behaviours and expectation;
  • Chapter - 02: The digital transformation - From messaging to experiences;
  • Chapter - 03: Infinite data - Driving better outcomes;
  • Chapter - 04: Infrastructure - The need for a foundation;
• Section - TWO: The AI activation;
• • Chapter - 05: Artificial intelligence - The what and why of the AI revolution;
  • Chapter - 06: The SUPER framework - A superhuman strategy;
  • Chapter - 07: Speed - Facilitating work processes;
  • Chapter - 08: Understanding - Revealing and mastering deep insights;
  • Chapter - 09: Performance - Measurement and optimization;
  • Chapter - 10: Experimentation - Actionable curiosity;
  • Chapter - 11: Results - Business transformation;
• Section - THREE: The AI future;
• • Chapter - 12: Where to start;
  • Chapter - 13: Security, privacy and ethics;
  • Chapter - 14: Yesterday, tomorrow and today;
  • Chapter - 15: Next-Gen creativity - Improving the human experience;
  • Chapter - 16: The AI-infused future - Transforming the world

Rezensionen

"Superhuman Innovation is a secret resource for smart people trying to grow their business." Rachel Loui, Head of International Growth for Business & Industrial Markets, Google