Harry Beckwith

Selling the Invisible : A Field Guide to Modern Marketing (MP3-Download)

Ungekürzte Lesung. 224 Min.
Sprecher: Blohin, Boris

• Hörbuch-Download MP3

Produktbeschreibung

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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Produktdetails

• Verlag: Alpina Publisher
• Altersempfehlung: ab 0 Jahre
• Erscheinungstermin: 17. Februar 2021
• Sprache: Russisch
• ISBN-13: 9785961448689
• Artikelnr.: 61561992