Claude Hopkins

Scientific Advertising (MP3-Download)

Ungekürzte Lesung. 123 Min.
Sprecher: Coates, Peter

• Hörbuch-Download MP3

Produktbeschreibung

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience. Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.

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Produktdetails

• Verlag: Strelbytskyy Multimedia Publishing
• Altersempfehlung: 16 bis 99 Jahre
• Erscheinungstermin: 9. April 2024
• Sprache: Englisch
• ISBN-13: 4099995389937
• Artikelnr.: 70314440

Autorenporträt

Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.