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Dlya sozdaniya uspeshnogo biznesa nedostatochno imet' horoshiy produkt i vkladyvat' sredstva v ego prodvizhenie. Nuzhno "vstrechat'" potrebitelya v kazhdoy "tochke kontakta" s vashim predlozheniem — ot vozniknoveniya potrebnosti do ocenki sostoyavshegosya opyta — i vystraivat' marketingovuyu strategiyu, uchityvaya osobennosti povedeniya klienta v kazhdoy takoy tochke. V knige Il'i Balahnina vy naydete principy raboty s puteshestviem klienta i smozhete sozdat' sobstvennuyu "kartu puteshestviya potrebitelya" i vystroit' effektivnuyu kommunikaciyu na kazhdom etape soprikosnoveniya s vashim produktom.
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