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Sovladelec semejnoj seti magazinov odezhdy Dzhek Mitchell vmeste so svoimi rodnymi sozdal unikal'nuyu korporativnuyu kul'turu, kul'turu ob"yatij. Ona osnovyvaetsya na tom, chto kazhdyj chelovek hochet, chtoby ego cenili. Poetomu kazhdyj sotrudnik Dzheka Mitchella poluchaet na rabote "porciyu ob"yatij". Eti ob"yatiya byvayut real'nymi i metaforicheskimi — eto razlichnye pozitivnye dejstviya i znaki vnimaniya. Ob"yatiya dayut lyudyam oshchushchenie togo, chto oni nebezrazlichny svoim kollegam. Pri takom otnoshenii lyudi rabotayut s udovol'stviem i demonstriruyut chudesa produktivnosti i loyal'nosti. Oni obnimayut drug druga i klientov, kotorye vozvrashchayutsya k nim snova i snova — ved' eto tak priyatno, kogda tebya obnimayut.
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