Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the…mehr
Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.Online supporting resources for this book include a supplement article from the author.
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Kevin Murray is the Chairman of the Good Relations Group, the Public Relations Division of Chime Communications. He was previously the Chairman of Bell Pottinger, one of the UK's leading PR agencies with 20 offices worldwide, including New York and Washington DC. He was previously the Director of Communications for British Airways and is a former national newspaper journalist, magazine publisher and marketing director. He is also the author of The Language of Leaders, published by Kogan Page.
Inhaltsangabe
List of figures Foreword Introduction: the inspiration gap Part I Leadership in the age of transparency 01 The new leader Conversations drive change Talk is work Speed is the new currency of business and leadership A new kind of leadership is key to prosperity True communication emerges from your being Create space for meaningful conversations Personal connection to organizational goals is critical Trust by employees for leaders is rising Line managers need help to improve trust Earning a trust dividend 02 Leadership: the greatest intangible asset of them all Positive emotions drive better performance Intangible assets demand extraordinary communication skills Competitive advantage through quality relationships The first challenge is to understand intangible value Transparency has changed the nature of leadership Learn to embrace transparency Leadership is about trust The biggest risk is the destruction of relationships 03 The 12 principles of inspiring leadership communication The purpose of leadership Part II The leader within 04 Be yourself better: why passion and conviction are essential to inspiring leaders Define your purpose Define your values Understand your strengths Understand your weaknesses Learn from your seminal moments Map your purpose and your values to those of your organization Show humanity Be visible Speak the truth, respectfully 05 The vision thing: how to think about purpose, values and the future It's the vision thing that drives you on Unreasonable belief drives unbelievable success Rational or emotional? Purpose and performance Alignment is the key to success Really good people need a really good understanding The seven steps to a vision framework Bringing emotion into the mix 06 Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance Introduce employees to the people they serve Use external perspectives to shape internal ones When the brand promise is seen as corporate jargon Pass the baton well to win Video customers on a mobile phone Think about when you survey customers Tune in to your customers online Beware of false data Why you should love bad news 07 Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals The power of alignment and engagement What are the drivers of engagement? Conversations drive change - fact Is it really just about the pay? Why culture is a secret weapon Making the impossible possible Choice over change, any day of the week The engagement ladder The three parts to powerful conversations What is the ultimate measure of successful conversations? Part III Connecting to the emotions that drive behaviours 08 It's all about them: how to become more effective by being more focused on people and behaviours How to be audience-centric The importance of tackling the right problem 09 The listening leader: why you need to listen louder Not listening actually turns people off The benefits of listening How good are you as a listener? A seminal moment to do with my own listening Give people a damn good listening to The seven essential techniques of great listeners Listen up, down and all around How people react to poor listening 10 Sending signals: how you inspire - or demotivate - without saying a word It is in your behaviours and what you focus on It is in your consistency It is in whether you live the values yourself It is in your responses It is in your body language It is in your expectations It is in your attitude It is in your appearance Send signals to yourself Never forget to recognize, encourage and thank Conduct signal audits 11 Purposeful, persuasive stories: how you can use stories to drive action and shape culture Head, heart and soul listening In their heads, the listeners are arguing Leadership is persuasion Stories, metaphor and props: the ideal mix Purposeful stories What is a purposeful story? A story to illustrate how stories work Time for a new story The structure of a good story Flavour the dish to appeal to the senses Where to look for stories The transformational story How to tell them well When to refrain Narrative or story? How storytelling changed a CEO's leadership Stories are the superglue of messages Part IV The leader outside 12 Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people What is a point of view? Only one point of view? Or do you need many? The toxic effect of not having a point of view The four essential ingredients of a powerful point of view A point of view in action Deconstructing a company's point of view Turning a point of view into a sales pitch How a POV powered the purpose of a public sector organization How a point of view can power a Thought Leadership programme How a point of view can equip you for the hyper-critical media environment The persuasive power of an equal but opposite point of view Facts, emotions and symbols The three types of argument, and why you should stay in the one about the future In summary 13 Winning in the court of public opinion: why you must always prepare properly for public platforms Know what you want to achieve Own your material Rehearse well and prepare for tough questions Why your voice and image can be more important than words The importance of remembering your theme Twelve ways to make your material more compelling Pictures, please, if you must use PowerPoint 14 When words really matter: why some are simply much more persuasive than others The power of who, what, where, why, when and how Why using these words in your headlines will improve readership Use words that deliver social proof Take care to find exactly the right word 15 Why leaders should embrace social media: the six reasons you should be more engaged Why leaders won't use social media Why leaders do use social media The six reasons you should be more engaged Why you simply can't ignore it any more Part V Bringing it all together 16 What is your leadership inspiration quotient? How to make the intangible more tangible How do workers rate their bosses? Chapter 2: On relationships and trust... Chapter 4: On learning to be yourself better... Chapter 5: On purpose, vision and values... Chapter 6: On bringing the outside in... Chapter 7: On engaging through conversation... Chapter 8: On connecting with your audience... Chapter 9: On being a better listener... Chapter 10: On sending signals... Chapter 11: On telling stories... Chapter 12: On articulating a powerful point of view... Chapter 13: On preparing for public platforms... Chapter 14: On the power of words... Chapter 15: On social media... Chapter 16: On striving to get better... How these experienced leaders rated themselves With grateful thanks Meet the author Index
List of figures Foreword Introduction: the inspiration gap Part I Leadership in the age of transparency 01 The new leader Conversations drive change Talk is work Speed is the new currency of business and leadership A new kind of leadership is key to prosperity True communication emerges from your being Create space for meaningful conversations Personal connection to organizational goals is critical Trust by employees for leaders is rising Line managers need help to improve trust Earning a trust dividend 02 Leadership: the greatest intangible asset of them all Positive emotions drive better performance Intangible assets demand extraordinary communication skills Competitive advantage through quality relationships The first challenge is to understand intangible value Transparency has changed the nature of leadership Learn to embrace transparency Leadership is about trust The biggest risk is the destruction of relationships 03 The 12 principles of inspiring leadership communication The purpose of leadership Part II The leader within 04 Be yourself better: why passion and conviction are essential to inspiring leaders Define your purpose Define your values Understand your strengths Understand your weaknesses Learn from your seminal moments Map your purpose and your values to those of your organization Show humanity Be visible Speak the truth, respectfully 05 The vision thing: how to think about purpose, values and the future It's the vision thing that drives you on Unreasonable belief drives unbelievable success Rational or emotional? Purpose and performance Alignment is the key to success Really good people need a really good understanding The seven steps to a vision framework Bringing emotion into the mix 06 Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance Introduce employees to the people they serve Use external perspectives to shape internal ones When the brand promise is seen as corporate jargon Pass the baton well to win Video customers on a mobile phone Think about when you survey customers Tune in to your customers online Beware of false data Why you should love bad news 07 Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals The power of alignment and engagement What are the drivers of engagement? Conversations drive change - fact Is it really just about the pay? Why culture is a secret weapon Making the impossible possible Choice over change, any day of the week The engagement ladder The three parts to powerful conversations What is the ultimate measure of successful conversations? Part III Connecting to the emotions that drive behaviours 08 It's all about them: how to become more effective by being more focused on people and behaviours How to be audience-centric The importance of tackling the right problem 09 The listening leader: why you need to listen louder Not listening actually turns people off The benefits of listening How good are you as a listener? A seminal moment to do with my own listening Give people a damn good listening to The seven essential techniques of great listeners Listen up, down and all around How people react to poor listening 10 Sending signals: how you inspire - or demotivate - without saying a word It is in your behaviours and what you focus on It is in your consistency It is in whether you live the values yourself It is in your responses It is in your body language It is in your expectations It is in your attitude It is in your appearance Send signals to yourself Never forget to recognize, encourage and thank Conduct signal audits 11 Purposeful, persuasive stories: how you can use stories to drive action and shape culture Head, heart and soul listening In their heads, the listeners are arguing Leadership is persuasion Stories, metaphor and props: the ideal mix Purposeful stories What is a purposeful story? A story to illustrate how stories work Time for a new story The structure of a good story Flavour the dish to appeal to the senses Where to look for stories The transformational story How to tell them well When to refrain Narrative or story? How storytelling changed a CEO's leadership Stories are the superglue of messages Part IV The leader outside 12 Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people What is a point of view? Only one point of view? Or do you need many? The toxic effect of not having a point of view The four essential ingredients of a powerful point of view A point of view in action Deconstructing a company's point of view Turning a point of view into a sales pitch How a POV powered the purpose of a public sector organization How a point of view can power a Thought Leadership programme How a point of view can equip you for the hyper-critical media environment The persuasive power of an equal but opposite point of view Facts, emotions and symbols The three types of argument, and why you should stay in the one about the future In summary 13 Winning in the court of public opinion: why you must always prepare properly for public platforms Know what you want to achieve Own your material Rehearse well and prepare for tough questions Why your voice and image can be more important than words The importance of remembering your theme Twelve ways to make your material more compelling Pictures, please, if you must use PowerPoint 14 When words really matter: why some are simply much more persuasive than others The power of who, what, where, why, when and how Why using these words in your headlines will improve readership Use words that deliver social proof Take care to find exactly the right word 15 Why leaders should embrace social media: the six reasons you should be more engaged Why leaders won't use social media Why leaders do use social media The six reasons you should be more engaged Why you simply can't ignore it any more Part V Bringing it all together 16 What is your leadership inspiration quotient? How to make the intangible more tangible How do workers rate their bosses? Chapter 2: On relationships and trust... Chapter 4: On learning to be yourself better... Chapter 5: On purpose, vision and values... Chapter 6: On bringing the outside in... Chapter 7: On engaging through conversation... Chapter 8: On connecting with your audience... Chapter 9: On being a better listener... Chapter 10: On sending signals... Chapter 11: On telling stories... Chapter 12: On articulating a powerful point of view... Chapter 13: On preparing for public platforms... Chapter 14: On the power of words... Chapter 15: On social media... Chapter 16: On striving to get better... How these experienced leaders rated themselves With grateful thanks Meet the author Index
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