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This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.
This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.
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Timothy Garrand is a Lead UX Product Designer who has led numerous projects for major corporations including JPMorgan Chase & Co., Merrill Lynch, Bloomberg, Proctor & Gamble, and Iron Mountain.
Inhaltsangabe
Part I: Challenges Writing for Interactive Media 1. The Challenge of Interactivity 2. Writing for Many Media 3. Interactive Writing Tools and Script Formats 4. Collaborating with a Team 5. Key Points from Part I: Challenges Writing for Interactive Media Part II: Conversational Writing -UX Writing, Social Media, Mobile 6. UX Writing and Content Design-Software and Applications 7. Social Media Writing-Twitter, Facebook, Instagram, TikTok 8. Writing for Mobile-Phones, Tablets, Readers 9. Key Points from Part II: UX Writing, Social Media, Mobile Part III: Writing and Structuring Long Form Interactive Information-Websites, E-Learning, Simulations 10. Defining and Achieving Goals for Interactive Information Projects 11. Information and Interactive Architecture Patterns 12 Writing a Marketing Website from Proposal to Documentation: Realty 13. Educational Simulation: The Nauticus Shipbuilding Company 14. E-Learning: Interactive Math and Statistics Lessons 15. Key Points from Part III: Websites, E-Learning, Simulations Part IV: Writing and Designing Interactive Narrative-Games, Immersive Experiences 16. Interactive Multimedia Narrative vs. Linear Narrative 17. The Elements of Interactive Narrative 18. Adapting a Classic Book to a Computer Game for the Female Audience: Nancy Drew: Secret of the Old Clock 19. Using Narrative to Present Information: The New England Economic Adventure 20. Adding Story to a Simulation Amped III 21. Key Points from Part IV: Writing and Designing Interactive Narrative Part V: Interactive Writing Careers 22. Conclusion and Career Tips
Part I: Challenges Writing for Interactive Media 1. The Challenge of Interactivity 2. Writing for Many Media 3. Interactive Writing Tools and Script Formats 4. Collaborating with a Team 5. Key Points from Part I: Challenges Writing for Interactive Media Part II: Conversational Writing -UX Writing, Social Media, Mobile 6. UX Writing and Content Design-Software and Applications 7. Social Media Writing-Twitter, Facebook, Instagram, TikTok 8. Writing for Mobile-Phones, Tablets, Readers 9. Key Points from Part II: UX Writing, Social Media, Mobile Part III: Writing and Structuring Long Form Interactive Information-Websites, E-Learning, Simulations 10. Defining and Achieving Goals for Interactive Information Projects 11. Information and Interactive Architecture Patterns 12 Writing a Marketing Website from Proposal to Documentation: Realty 13. Educational Simulation: The Nauticus Shipbuilding Company 14. E-Learning: Interactive Math and Statistics Lessons 15. Key Points from Part III: Websites, E-Learning, Simulations Part IV: Writing and Designing Interactive Narrative-Games, Immersive Experiences 16. Interactive Multimedia Narrative vs. Linear Narrative 17. The Elements of Interactive Narrative 18. Adapting a Classic Book to a Computer Game for the Female Audience: Nancy Drew: Secret of the Old Clock 19. Using Narrative to Present Information: The New England Economic Adventure 20. Adding Story to a Simulation Amped III 21. Key Points from Part IV: Writing and Designing Interactive Narrative Part V: Interactive Writing Careers 22. Conclusion and Career Tips
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