Eileen Brown

Working the Crowd (eBook, ePUB)

Social media marketing for business

• Format: ePub

Produktbeschreibung

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions. This new edition is updated to cover the latest thinking, practices and technology such as Google+.

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Produktdetails

• Verlag: British Informatics Society Limited
• Seitenzahl: 188
• Erscheinungstermin: 7. Juni 2012
• Englisch
• ISBN-13: 9781780171289
• Artikelnr.: 38344674

Autorenporträt

Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.